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TC 8.05.05
Aneurism /-/ release 35 min
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Lion's Gate
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Feel Good ent
CASTING CALL
August 27, 2004
Casting Call: Tommy Hilfiger's "The Cut"
CBS announced a new reality series, "THE CUT" (working title), with
fashion guru Tommy Hilfiger that will pit 16 style-savvy contestants
against each other in a competition to find America’s fashion
trendsetter of tomorrow. Hilfiger will host the series and
ultimately mentor the winner who will be awarded the opportunity to
design his or her own collection under the Tommy Hilfiger label and
become the next great American designer.
WHO WILL MAKE THE CUT?
CBS ANNOUNCES NEW REALITY SERIES WITH FASHION INDUSTRY ICON TOMMY
HILFIGER TO FIND AMERICA’S FASHION TRENDSETTER OF TOMORROW
Winning Contestant to Design Collection Under the Tommy Hilfiger
Label
Lions Gate Television and Pilgrim Films and Television To Produce
CBS announced today a new reality series, THE CUT (working title),
with fashion guru Tommy Hilfiger that will pit 16 style-savvy
contestants against each other in a competition to find America’s
fashion trendsetter of tomorrow.
Hilfiger will host the series and ultimately mentor the winner who
will be awarded the opportunity to design his or her own collection
under the Tommy Hilfiger label and become the next great American
designer.
The 13-episode mid-season series comes to CBS from Lions Gate
Television and Pilgrim Films and Television. Craig Piligian will
executive produce.
The competitors will need to show their unique sense of style and
creativity to prove they have the necessary tools to survive and
succeed in the high-stakes fashion industry. Living together in a
loft in Soho, New York, the aspiring designers will be given real
fashion world challenges that will test their talent, business
acumen, sales and marketing expertise, resourcefulness and style
IQs. Each week, Hilfiger and his “Style Council,” which will consist
of guest advisors, will rate the hopefuls on their results and cut
one contestant.
“The road to success is not easy to navigate, but with hard work,
drive and passion, it’s possible to achieve the American dream,”
said Tommy Hilfiger. “THE CUT is going to give someone the
opportunity of a lifetime and help that person achieve his or her
dreams.”
“What will make THE CUT special is the involvement of Tommy
Hilfiger. He’s a cutting-edge designer who, for the first time, will
bring his All-American style to network television and provide a
fantastic environment for the participants to realize their artistic
dreams and visions,” said Nancy Tellem, President, CBS
Entertainment. “We believe that this concept, packaged in the
popular reality format, will create a program with broad appeal to
viewers and numerous opportunities for advertisers.”
“A series like THE CUT that encompasses the worlds of fashion, art,
music and entertainment with a phenomenal brand creator like Tommy
Hilfiger represents the next level of reality programming,” said
Kevin Beggs, President of Programming & Production, Lions Gate
Television. “We are thrilled that CBS is our network home and can’t
wait to get started.”
“We created THE CUT with Tommy Hilfiger specifically in mind and are
delighted to be moving forward on this exciting new series,” said
Craig Piligian. “Tommy is an icon to every aspiring fashion designer
and each of our contestants is in for an extraordinary experience.”
An arbiter of style, Tommy Hilfiger launched his first signature
menswear collection in 1984 with his updated take on button-down
shirts, chinos and other classics, which immediately struck a chord
with consumers. Now, the brand is one of the most recognizable
labels in the world. From clothing and home collections to
fragrances and eyewear, Hilfiger’s products generate approximately
$3.5 billion in annual worldwide retail sales. With music, art and
pop culture as his inspirations, Hilfiger’s designs resonate with a
wide audience around the globe.
Hilfiger is the recipient of many fashion industry awards, including
“Designer of the Year” by Parsons School of Design and GQ, “Menswear
Designer of the Year” by the Council of Fashion Designers of
America, “From the Catwalk to the Sidewalk Award” by VH1 and several
FiFi awards, the fragrance industry’s most illustrious honor. In
2002, the Drug Abuse Resistance Education (D.A.R.E.) organization
presented Hilfiger with the “Future of America Award,” D.A.R.E.’s
highest honor, for his philanthropic efforts for America’s youth. He
is also on the Board of Directors for the Fresh Air Fund and the
Race to Erase MS.
Craig Piligian was the co-executive producer on “Survivor,”
“Survivor: The Australian Outback” and “Survivor: Africa.” He is the
creator and executive producer of “American Chopper,” “American
Hotrod” and “American Casino,” among other productions.
THE CUT will be produced by Lions Gate Television in association
with Pilgrim Films and Television. Joining Piligian as executive
producer is Darren Maddern, who created the series with Piligian.
Also executive producing is Peter Connolly, President of Worldwide
Marketing for Hilfiger. Alan David, Piligian’s manager and partner,
and Eli Frankel will serve as co-executive producers.
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